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A movement to boycott Canadian chain Tim Hortons has spread across social media following a decision by the company to eliminate many benefits.

“Ontario Tim Hortons franchisees came up with alternative solutions to deal with the offset of a 20-percent jump in their hourly minimum wages: from 11.60 to 14 Canadian dollars an hour. They eliminated paid breaks, fully covered health and dental plans and other perks, according to The Canadian Press.”

“The point of the social media message and boycott is to put pressure on the company to reverse their changes, but Tim Hortons says individual franchisees are responsible for setting their own wage and benefits as long as it complies with the laws.”‘ (source)

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