In a podcast, the CEO of PepsiCo, the owners of Doritos, announced that they will be moving towards making a chip for women.

The chip will reportedly be much less messy and not make as loud of a crunch when eaten. Indra Nooyi said,“Although women would love to crunch crisps loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public.”

There was no release date given, only that the brand is planning on launching the new “lady-friendly” chip.

Source: Doritos to make ‘lady-friendly’ chips that don’t crunch for women | New York Post

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